The Amharic Translation of the British Council Website was made Live on New Year’s Day in Ethiopia. So that you won’t be confused, Ethiopia has its own calendar which starts on September 11 (and 12 during the leap year) and ends in Pagumen which is a 5 days only (and 6 days during leap year) month that comes after August. This is why Ethiopia is called a ‘13 Months of Sunshine’ country.
Anyway, in the past 5 months, the translation of the British Council Ethiopia website was being undertaken and when that was finished there came the question of how to launch the website!
In answering this it was found opportune to link the launch to the Ethiopian New Year’s day and the 75 years anniversary celebration with Facebook as the channel of promotion. Moreover, a small gift of mobile top up cards was added as an incentive for the first 10 users of the Amharic website.
All in all the launch related posts reached more than 25 thousand people. More than 12k of this number was garnered during the promotional phase. More than 9k saw the post just after the launch was announced on New Year’s Day. We even needed to announce that the competition was off within 3 hours as people were filling in the entry verification form so quickly that if we didn’t announce that it was bound to cause some issue in web traffic.
The Amharic Website will be highly instrumental in communicating about our products and services, attracting more clients, and facilitating the relationship between the organisation and its local partners.